My name is Melissa Berdine. I am a jane of all digital marketing trades and a master of copywriting. I build marketing emails and automations, landing pages, write copy and other content. I also moonlight as a HTML coder in training.
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Contract Content Manager (B2B/SaaS)
March 2019 - Present
Background: Email on Acid is an email QA SaaS platform that allows email marketers and developers to thoroughly optimize and preview each marketing email to maximize ROI.
Team Goal: Achieve top-of-the-funnel monthly target of free trials using email, blog, social, and ads.
Create 12 monthly blog posts around industry news, product education, and best practices (samples below).Write copy for ads, banners, email campaigns, and landing pages.Manage and edit freelance blog contributions and the content calendar.Develop brand messaging framework for company-wide use.
A Twitter response to my HTML Basics blog
Contract Content Editor (B2C)
Background: Collective Retreats is a luxury travel company with glamping-style tents set up in remote destinations. Due to a massive reorganization, I was laid off in March, 2019. Having been the sole in-house copywriter and content editor, they approached me two weeks after the lay-off to resume digital media efforts, which I agreed to do as a contractor.
Team Goal: (1) Achieve brand awareness and loyalty through retention programs, and (2) motivate bookings via email marketing and automations, social, and ads.
Create and publish all social media contentBuild, design, list segment, and deploy all marketing emails and automationsBuild landing pages and populate copy and contentMaintain website content and update as neededCreate, design, and distribute all branded and guest lifecycle communicationsDeliver any additional one-off content or branded collateral asks for all print and digital media
Select any preview to be taken to the landing page.
I'm open to any and all work, from full time in-house to contracts and more. Don't be shy.